In 2020, we said goodbye to the man who gave life to Mafalda, known and admired internationally, with whom we grew up and who also made us grow.
When we were little, we thought they were the most fun books we could read; they inspired our imaginations to explore the great adventures that befell Mafalda and her friends. As we grew up, the same stories and cartoons became critiques of the world, which, despite being created in 1962, are also a reflection of today's world.
Joaquín Salvador Lavado Tejón won the Prince of Asturias Award for Communication and Humanities in 2014 for the creation of his masterpiece, Mafalda. Few comedians and illustrators have had as much impact on the world and internationally as Quino. The humor with which he addresses political, economic, and global issues with a provocative, vindictive, and pure tone makes this character unique.
At Mumka, we wanted to express our gratitude and contribute to continuing to give a voice to this great character, even though Quino isn't here, because he'd surely love to see his Mafalda on sneakers, boots, or a bag.
Why Mafalda and Mumka?
Mafalda has a dreamy, expressive, assertive personality, and clear ideas. She wants world peace; she dislikes violence, either verbal or physical. She likes to reason, dialogue, and reach agreements where everyone is happy. Her cartoons address topics such as love, peace, injustice, the future, old age, family, children, school, friends... Mafalda invites us to question the world we live in and reflect on family habits. She engages in dialogue with the world she's passionate about; she questions certain aspects of school and plays with her friends. The world 's most famous indignant little girl reflects on life's big issues.
Mumka , if she were a woman, would have the same personality: dreamy, expressive, fighter, demanding, with clear ideas, empathetic, who enjoys and cares about the world she lives in and the people around her.
That's why we wanted to merge to be able to create all kinds of clothing and accessories: Mafalda bags , Mafalda shopper bags , Mafalda boots, Mafalda ankle boots , sneakers... and all kinds of footwear where wearing them is an expression of both brands, a declaration of dreams, kindness, vindication and freedom in a single piece of fashion. Because the world would be different if it were full of Mafaldas, and, even if it's just with the shoes, we have to start somewhere, right?
